On the official website, the sales for the tickets of BlizzCon 2010 has been announced: Blizzard's Open House on June 2nd & 5th. which can be purchased at Blizzard Store on those dates. The first batch of tickests will be available on June 2nd at 7PM (Pacific time). The second block of sales will continue three days later in the morning of June 5th at 10AM (Pacific time). A single ticket for the event costs $150.

All those who do not have the money and can't afford the trip to California for the event, will have the opportunity to view it via streaming on DIRECTtv (Pay-Per-View). Blizzard will be broadcasting the event in multi-channel panels so viewers can watch between different game panels and other interesting things happening within.